Increasing donation conversion
Project: Appeals and Fundraising | Client: Concern Worldwide
What did we do?
Discovery workshops and UX strategy to increase conversion and therefore revenue for donations to their appeals and general donations through the site.
Impact achieved
Donation page improvements led to 8 times more donors, a 940% increase in appeal click-throughs, and a 150% increase in donation revenue.
940% increase in click-throughs
150% increase in
donation revenue.
Visit live site: concern.net
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